Pure. Honest. Flavorful.
For centuries, spices have been the heart and soul of Indian cuisine. More than just flavor, they carry tradition, wellness, and cultural heritage passed down through generations.
India has been known as the land of spices for over 7,000 years, with ancient scriptures like the Vedas describing spices not only as ingredients but also as elements of healing and balance. Rooted in Ayurveda, spices have always played a role in both culinary traditions and natural wellness.
From fragrant cardamom and aromatic cinnamon to fiery chilies and earthy turmeric, Indian spices come from flowers, leaves, seeds, bark, roots, and bulbs - each bringing its own unique character to food. Together they create the rich and diverse flavors that define Indian cooking and influence cuisines across the world.
Inspired by this timeless legacy, Everyday Masale was born with a simple mission - to bring authentic, high-quality spices from nature to every kitchen.
Produced by Sigma Spice Industries Pvt. Ltd., the brand has grown to become a trusted name across Northeast India, known for its commitment to purity, aroma, and quality.
From humble beginnings to becoming a respected household brand, Everyday Masale continues its journey of preserving the authenticity of Indian spices while embracing modern food safety standards and innovation.
Guided by the belief “Think Great to Achieve Greater,” Sigma Spice Industry aims to become a trusted name in quality spices for every home. We strive to serve households across India and beyond with products made ethically, responsibly, and with unwavering commitment to excellence.
Our mission is to deliver spices in their purest form by carefully processing every product under strict quality monitoring. By preserving the natural color, aroma, and flavor of spices, we remain focused on a quality-driven, consumer-first approach that continues to earn trust in kitchens everywhere.
Commitment to Quality and Community
At Everyday Masala, quality isn't just a process - it's our promise.
By sourcing the finest raw materials from across India and maintaining rigorous food safety standards, Sigma Spice Industries has built a reputation for exceptional quality. Its strong R&D support, technical expertise, and dedicated customer service continue to drive innovation and growth.
Sigma Spice Industries Pvt. Ltd. is not only focused on delivering the finest quality products but also on generating employment opportunities for local communities. Skilled technicians provide training to local youth, helping them develop expertise and sustainable careers.
The Beginning : Sigma Spice Industries Pvt. Ltd. was founded in Jorhat, Assam by three visionary entrepreneurs - Sankar Prasad Kalwar, Gautam Ghoshi, and Brijmohon Sharma. What started in a small room near the local Sabji Mandi laid the foundation for the Everyday Masale brand.
Growing Presence: As demand increased, the operations expanded and moved to the Malpani Complex in Guwahati, strengthening distribution and brand presence across Assam.
Becoming a Trusted Household Name: Within 15-20 years, Everyday Masale gained the trust of consumers across the Northeast, establishing itself as one of the region's most respected spice brands.
Manufacturing Expansion : A second modern manufacturing unit was established at the Assam Small Scale Industries Development Corporation's Food Processing Park in Chaidao, introducing advanced machinery and improved food safety standards.
A National Identity : The brand collaborated with legendary actress Sharmila Tagore and acclaimed actress Soha Ali Khan, strengthening brand recognition and connecting with households across generations.
A New Era of Brand Excellence : Everyday Masale partnered with Bollywood star Sonakshi Sinha as Brand Ambassador alongside the legendary Moushumi Chatterjee, marking a new chapter in the brand's growth and national presence.
From the fertile landscapes of Assam to kitchens across the region, Everyday Masale continues its mission of delivering authentic flavors with uncompromising quality.
With a vision to expand across India, the brand remains rooted in its core values - purity, tradition, and trust.
Every spice tells a story.
And the journey of Everyday Masale has only just begun.
